Building PixelBin from day one

From the first product surface to a four-product suite.

I joined PixelBin from its earliest stage and helped build the frontend foundations as the suite expanded into PixelBin.io, Erase.bg, Upscale.media, and WatermarkRemover.io. Each product served a distinct media workflow while sharing the same expectations for speed, clarity, and reliability.

Scaling architecture and delivery together.

I led and mentored five frontend engineers, owned sprint planning and technical direction, and helped build the suite with React, Next.js, and Electron. We improved Core Web Vitals through server-side rendering and performance optimization, introduced feature flags and A/B testing with PostHog, and established testing standards with Jest and React Testing Library.

The choices behind the product.

Performance connected to product outcomes.

Shared frontend direction made complex media workflows easier to evolve across products. Server-side rendering and Core Web Vitals work improved performance, experimentation enabled safer releases, and common testing standards reduced regressions across the codebase.